April O'Neil

TV news Reporter & Turtles Number One Fan

About This Vintage Toy

April O’Neil is the human ally of the Teenage Mutant Ninja Turtles. Created by Kevin Eastman and Peter Laird, April first appeared in their self-published, independent black and white comic, Teenage Mutant Ninja No. 2, in 1984.

In the 1984 comic book, April was portrayed as a computer programmer and assistant to the evil scientist Baxter Stockman. The character was changed to a news reporter for the first animated series and 1988 toy line. While April got herself and the turtles into some troublesome situations, she was always there to help her friends.


The April O’Neil action figure stood four and a half inches tall. The action figure offered 5 points of articulation with the hips, shoulders, and neck. The action figure wore a yellow jumpsuit and was accessorized with a camcorder, gun, microphone, portable computer, and ninja star.

Included Accessories

Portable Computer
Ninja Star

Action Figure Variations

VERSION 1:  The first version was originally released with no stripes on her pants and sleeves and has markings that read “Made In Macao”. This version is far more rare as the original all yellow outfit, no stripe version is notably more sought after on the collector market due to the action figure being from the original debut release.

VERSION 2: Following the proven success of the toy line sometime in mid to late 1988, a minor upgraded manufacturing update of the the April O’Neil action figure was added. Blue stripes on the pants legs and arm sleeves were added to better detail the figure.

VERSION 3: Sometime around 1991 an update to the April O’Neil action figure replaced the original, and featured an change to the head sculpt and paint detail that better resembled a more accurate representation of the popular animated series version of the April O’Neil character. The updated also included adding orange to the boots and orange and black to the outfit trim, with the word “PRESS” above her left pocket. The accessories, markings and body mold appear to be unchanged from the original 1988 version. However, the card back packaging appears to have a very subtle change to the cover artwork. As a result, many collectors often label this action figure version as an original 1988 April O’Neil, when it was produced after 1988 and was not the original released version.

Version 1 (No Stripe) Debut 1988
Version 2 (Blue Stripe) Update 1988
Version 3 (Orange Trim) Post 1988

NOTE: The April O’Neil action figure was never manufactured with a soft rubber head during the introductory of wave, like many other debut action figures were in this line.

Original Packaging

The packaging for the April O’Neil action figured a 10 back, collect them all marketing advertisement.  The original first launch card back with the included “Fan Club Flyer” is more valuable and sought after on the current collectors market.

Packaging Front
Packaging Back

The 1988 Teenage Mutant Ninja Turtles TV Commercial

Play Video

Collector’s Price Guide

ImageProduct NameAllianceTypeSeriesYearMLCMIB / MWCMISB / MOCLast Modified
https://retrotoyquest.com/wp-content/uploads/2022/05/Leonardo-THUMB.jpgLeonardoGoodAction Figure11988$45$55$300https://retrotoyquest.com/action-figure-leonardo-teenage-mutant-ninja-turtles-1988
https://retrotoyquest.com/wp-content/uploads/2022/05/Donatello-THUMB.jpgDonatelloGoodAction Figure11988$45$55$300https://retrotoyquest.com/action-figure-donatello-teenage-mutant-ninja-turtles-1988
https://retrotoyquest.com/wp-content/uploads/2022/05/Raphael-THUMB.jpgRaphaelGoodAction Figure11988$45$55$300https://retrotoyquest.com/action-figure-raphael-teenage-mutant-ninja-turtles-1988
https://retrotoyquest.com/wp-content/uploads/2022/05/Michaelangelo-THUMB.jpgMichaelangeloGoodAction Figure11988$50$60$310https://retrotoyquest.com/action-figure-michaelangelo-teenage-mutant-ninja-turtles-1988
https://retrotoyquest.com/wp-content/uploads/2022/07/April-ONeil-No-Stripe-THUMB.jpgApril O'Neil (No Stripe)GoodAction Figure11988$65$75$180https://retrotoyquest.com/action-figure-april-oneil-teenage-mutant-ninja-turtles-1988
https://retrotoyquest.com/wp-content/uploads/2022/05/Shredder-THUMB.jpgShredderEvilAction Figure11988$45$55$200https://retrotoyquest.com/action-figure-shredder-teenage-mutant-ninja-turtles-1988
https://retrotoyquest.com/wp-content/uploads/2022/05/Foot-Soldier-THUMB.jpgFoot SoldierEvilAction Figure11988$35$45$305https://retrotoyquest.com/action-figure-foot-soldier-teenage-mutant-ninja-turtles-1988
https://retrotoyquest.com/wp-content/uploads/2022/05/Bebop-THUMB.jpgBebopEvilAction Figure11988$35$45$265https://retrotoyquest.com/action-figure-bebop-teenage-mutant-ninja-turtles-1988
https://retrotoyquest.com/wp-content/uploads/2022/05/Rocksteady-THUMB.jpgRocksteadyEvilAction Figure11988$40$50$250https://retrotoyquest.com/action-figure-rocksteady-teenage-mutant-ninja-turtles-1988
https://retrotoyquest.com/wp-content/uploads/2022/05/Splinter-THUMB.jpgSplinterGoodAction Figure11988$35$45$170https://retrotoyquest.com/action-figure-splinter-teenage-mutant-ninja-turtles-1988
https://retrotoyquest.com/wp-content/uploads/2022/05/TMNT-Cheapskate-THUMB.jpgCheapskateGoodAction Vehicle11988$35$55$120https://retrotoyquest.com/action-vehicle-cheapskate-teenage-mutant-ninja-turtles-1988
https://retrotoyquest.com/wp-content/uploads/2022/05/TMNT-Knucklehead-THUMB.jpgKnuckleheadEvilAction Vehicle11988$45$90$165https://retrotoyquest.com/action-vehicle-knucklehead-teenage-mutant-ninja-turtles-1988
https://retrotoyquest.com/wp-content/uploads/2022/07/TMNT-1988-Turtle-Trooper-THUMB.jpgTurtle TrooperGoodAction Vehicle11988$35$50$130https://retrotoyquest.com/action-vehicle-turtle-trooper-teenage-mutant-ninja-turtles-1988
https://retrotoyquest.com/wp-content/uploads/2022/05/Turtle-Blimp-THUMB.jpgTurtle BlimpGoodAction Vehicle11988$155$230$550https://retrotoyquest.com/action-vehicle-turtle-blimp-teenage-mutant-ninja-turtles-1988
https://retrotoyquest.com/wp-content/uploads/2022/05/TMNT-Party-Wagon-THUMB.jpgTurtle Party WagonGoodAction Vehicle11988$150$225$480https://retrotoyquest.com/action-vehicle-party-wagon-teenage-mutant-ninja-turtles-1988
https://retrotoyquest.com/wp-content/uploads/2022/02/Missing-Item-THUMB.jpgThe Whole CollectionNASERIES 1 TOTAL11988$860$1,190$4,025
https://retrotoyquest.com/wp-content/uploads/2022/05/April-ONeil-THUMB.jpgApril O'Neil (Blue Stripe)GoodAction Figure11988$40$50$80https://retrotoyquest.com/action-figure-april-oneil-teenage-mutant-ninja-turtles-1988
https://retrotoyquest.com/wp-content/uploads/2022/07/April-ONeil-Orange-Trim-THUMB.jpgApril O'Neil (Orange Trim)GoodAction Figure11988$30$40$55https://retrotoyquest.com/action-figure-april-oneil-teenage-mutant-ninja-turtles-1988

How To Use This Price Guide

MLC = “Mint Loose Condition” This is when the action figure or Vehicle is in excellent condition,  and is loose and “complete” with all original accessories, but without the packaging and original included paperwork.

MIB = “Mint in box” This is when the collectible is in excellent condition,  and is loose and “complete” with all original accessories and original included paperwork.

MWC = “Mint with Card Back” This is when an action figure os is excellent condition,  and is loose and “complete” with all original accessories, however included the original card back fully intact. If the original blister bubble is intact, It can bring additional value depending on the condition of the blister bubble.

MISB = “Mint in Sealed Box” This is when the Collectible is in excellent condition,  and is factory sealed and was never opened or used.

MOC = “Mint on Card” This Is when the action figure is in excellent condition and is factory sealed and it’s original blister bubble and was never opened or used.

COMPLETE = “Complete” This is when the collectible is 100% complete with all of its accessories. Additional paperwork included with the original package does increase the overall value but does not necessarily consider the item complete

DISCLAIMER: Retro Toy Quest holds no responsibility for any possible inaccuracies displayed within this reference guide. Values may often fluctuate in the current collectors market prior to or after published updates. All values are estimated by Retro Toy Quest and subject to change and discrepancy, depending on the advanced nature of any collector. This collectors price guide is for informational and reference purposes only. Retro Toy Quest is not affiliated with any product or toy company referenced in this guide.

PLEASE NOTE: Variants, Unpunched, Graded, Early Releases, International, and other unique variations may fetch a higher price point on the collectors market. This reference guide is is designed for evaluating complete, in mint condition items only. Incomplete and lower quality conditioned items may fetch far lower price points, and need to be taken into consideration when evaluating your item.