Super Powers Collection

Series One Produced by Kenner in 1984

Action Figures

About The Toy Line

Eight-inch-scale dolls and action figures with interchangeable cloth outfits became the industry standard in the 1970s. The toy Company Mego was well known for making licensed eight-inch-scale action figures and cornered the market for the decade. Before 1984, The Mego Corporation held the license to produce the DC comics “World’s Greatest Super Heroes” toy line from 1972 – 1983. With that, Mego followed Mettel’s massive success of the Barbie doll format and was only a few short years shy of the three and three-quarter-inch Star Wars action figure phenomenon.

Mego also simultaneously held the license for Marvel comics, producing a line of compatible eight-inch-scale Marvel action figures. Both were marketed by Mego together under the same name, “World’s Greatest Super Heroes, ” visually appearing together in the same advertisements, under the same brand. Once branded together in unity and compatibility under the Mego umbrella, times changed, and a competitive divide between the two comic giants officially separated the licensed characters indefinitely. Today, a concept that may seem unachievable displayed a much simpler time and would begin to permanently change around 1984.

Mego eventually filed for bankruptcy in 1982. Around this time, both marvel and DC comics were in the market to license their characters to separate toy companies to avoid competitive conflicts of interest. DC struck a deal with Kenner based on their massive success with the Star Wars merchandising toy line. Marvel comics eventually closed a deal with Mattel and launched the “Secret Wars” toy line in late 1984, as a competitive reaction to Kenner’s Super Powers Collection launch earlier that year.

Following the three and three-quarter-inch action figure success of Star Wars and G.I. Joe A Real American Hero, Kenner focused an upgraded emphasis on mechanical superpower action and traditional comic artwork. The Kenner design team innovatively developed hidden spring-action mechanisms within the figures to trigger an action feature. If the action figure’s legs were squeezed together, it triggered an arm movement motion and vice versa depending on the unique super ability of the action figure. With some figures like Hawkman, a unique mechanical action of Hawkman’s wings would move, simulating flying. The movement physically emphasized each figure’s “superpower,” promoting interactive play features to each Super Powers action figure. With only one mechanical super action feature available per figure, for instance, a super running leg movement for Flash or karate action punch, Robin toped off the playability with this toy line.

Due to the highly innovative mechanical “super action” features of its time, over the years, collectors may find that some of the action figures’ arm and leg joints have become loose and wobbly. Many figures that include mechanical leg movements like Flash and Aquaman may now become challenging to display upright due to the age and ware of the aged mechanical feature.

Since the superpowers characters originated from comics, naturally, each action figure was packaged with a mini-comic detailing the character’s adventures. A total of three vehicles were introduced in the first series along with one Hall of Justice playset and a now very hard to find in complete and good condition, collectors case. The batmobile was the most popular of all vehicles in series one, followed by the Lex-Soar 7 airship and the disputably “useless” Superman’s Supermobile. Once the Super Powers Collection line was off and running, DC Comics and Kenner took to slapping a Super Powers logo on anything merchandise-related they possibly could. Anything from lunch boxes, T-shirts, puffy stickers to the trendy 1980’s underwear icon, Underoos, the Super Powers logo was almost everywhere.

There would eventually be three-wave releases of the Kenners Super Powers Collection. Series one launched in 1984 with the primary base characters of the DC comics catalog. Series two was introduced in 1985 with an additional line of new characters and vehicles added to the lineup. Topping off the series 1986, the third wave of action figures and vehicles was released and unfortunately saw minimal success. Like many other popular toy lines, series three of the Kenners Super Powers Collection is now the rarest and most sought-after collectibles of all three series.

To assist in the Kenners toy line merchandising effort, naturally, DC comics introduced a new series of traditional comic books, released under the superpowers name. The first issue of the Super Powers comic series hit stores in 1984 and featured legendary comic book artists Jack Kirby, Carmine Infantino, and many more.

Vehicles and Playsets

The Animated Series

History of the Super Friends Series

From 1973 to 1986, Hanna-Barbera produced a very successful cartoon series based on the popular DC comic characters. The “Super Friends” animated series first aired on September 8, 1973, on the ABC network as part of its Saturday-morning cartoon lineup. In 1984, Hanna-Barbera once again retitled the show to “SuperFriends: The Legendary Super Powers Show,” offering more of a tie-in to the Kenners Super Powers Collection toy line to attempt to move more merchandise off of toy store shelves. In 1985, the TV series was again renamed and became “The Super Powers Team: Galactic Guardians.” The 1985 version of the series still retained the same Kenner-driven merchandising advertisement focus introduced the previous year.

The Hanna-Barbera Super Friends Series Time Line

Below is a chronological list of all Super Friends animated seasons from 1973 -to 1986. The series remained with Hanna-Barbera throughout its life span; however, the Super Friends series is one of the only cartoon franchises of its time to consistently change titles throughout its 13-year broadcasting run.

  • Super Friends 1973–1974

    Super Friends: Pre-Kenner Super Powers Toy Line

  • The All-New Super Friends Hour 1977–1978

    Super Friends: Pre-Kenner Super Powers Toy Line

  • Challenge of the SuperFriends 1978–1979

    Super Friends: Pre-Kenner Super Powers Toy Line

  • The World's Greatest SuperFriends 1979–1980

    Super Friends: Pre-Kenner Super Powers Toy Line

  • SuperFriends 1980–1983

    Super Friends: Pre-Kenner Super Powers Toy Line

  • The Legendary Super Powers Show 1984–1985

    Super Friends: During Kenner Super Powers Toy Line

  • The Super Powers Team: Galactic Guardians 1985-1986

    Super Friends: During Kenner Super Powers Toy Line

Kenner Super Powers TV Commercials

Above is a 1984 series one video compilation of vintage Kenner Super Powers Collection toy commercials. Kenner produced several 30-second T.V. commercials in 1984-1986 to market and promoted the series 1-3 Super Powers Collection toy line. Most toy commercials from the 1980’s typically aired during afterschool programming and Saturday morning cartoons as they were common demographic timeslots for children’s programs. Often, the producers of the toy commercials creatively used scenes of children playing with the toys as part of their action-packed commercial-based marketing.

Collector's Price Guide

Click on the “Product Name” to view the collectibles detail page. You can Refine your selection by selecting a year or series. You can also enter name into the search box, to find the collectible you are looking for in our data base. If using a mobile phone, click the “+” to view additional details and value data.

ImageProduct NameAllianceTypeSeriesYearMLCMIB / MWCMISB / MOC Figure11984$70$135$280 Figure11984$90$140$285 WomanGoodAction Figure11984$95$140$165 Figure11984$25$40$90 Figure11984$70$95$210 Figure11984$80$100$210 LanternGoodAction Figure11984$60$70$95 Figure11984$50$70$200 LuthorEvilAction Figure11984$30$45$100 Figure11984$40$55$100 Figure11984$60$80$300 Figure11984$60$82$95 Vehicle11984$90$129$310 Vehicle11984$45$110$210 7EvilAction Vehicle11984$85$125$155 of JusticeGoodPlayset11984$125$325$650 Powers Collection Carrying CaseGoodNeutral11984$135$155$210 Whole CollectionNASERIES 1 TOTAL11984$1,210$1,896$3,665 Figure21985$28$0$0 Figure21985$85$0$0 FateEvilAction Figure21985$37$0$0 Figure21985$25$0$0 ArrowEvilAction Figure21985$145$0$0 Figure21985$45$0$0 Figure21985$30$0$0 ManhunterEvilAction Figure21985$25$0$0 Figure21985$70$0$0 TornadoEvilAction Figure21985$42$0$0 Figure21985$25$0$0 KentEvilAction Figure21985$70$0$0 DestroyerEvilAction Vehicle21985$118$0$0 Probe OneEvilAction Vehicle21985$50$0$0 Boulder BomberEvilAction Vehicle21985$70$0$0 Whole CollectionNASERIES 1 TOTAL11984$864$0$0

How To Use This Price Guide

MLC = “Mint Loose Condition” This is when the action figure or Vehicle is in excellent condition,  and is loose and “complete” with all original accessories, but without the packaging and original included paperwork.

MIB = “Mint in box” This is when the collectible is in excellent condition,  and is loose and “complete” with all original accessories and original included paperwork.

MWC = “Mint with Card Back” This is when an action figure os is excellent condition,  and is loose and “complete” with all original accessories, however included the original card back fully intact. If the original blister bubble is intact, It can bring additional value depending on the condition of the blister bubble.

MISB = “Mint in Sealed Box” This is when the Collectible is in excellent condition,  and is factory sealed and was never opened or used.

MOC = “Mint on card” This Is when the action figure is in excellent condition and is factory sealed and it’s original blister bubble and was never opened or used.

COMPLETE = “Complete” This is when the collectible is 100% complete with all of its accessories. Additional paperwork included with the original package does increase the overall value but does not necessarily consider the item complete

DISCLAIMER: All values are estimated by Retro Toy Quest and subject to change and discrepancy, depending on the advanced nature of any collector.