M.A.S.K. Rhino

With Matt Trakker Action Figure and the Ultra Flash Mask, and the Bruce Sato Action Figure with Lifter Mask

About This Vintage Toy

The Mobile Command Center, or M.A.S.K. command center, was the popular M.A.S.K vehicle known as the Rhino, released by Kenner in 1985. The Rhino has proudly displayed itself on the M.A.S.K. logo emblem and was originally the inspiration for the name of the toys and the series M.A.S.K. The Rhino is molded after a 1985 Kenworth W900 Aerodyne semi-truck. Unlike a previous very popular transforming semi-truck released by Hasbro a few years prior, the Rhino did not include a trailer in tow.
The M.A.S.K Rhino tractor-trailer rig transformed into a mobile defense command center with a detachable reconnaissance vehicle. This innovatively designed action vehicle was heavily outfitted with a wide variety of weaponry to support the M.A.S.K. team when engaging their common enemy, the evil terrorist organization V.E.N.O.M. When in M.A.S.M. attack mode, the Rhino featured a spring action battering ram grill, two smokescreen side cannons, passenger-side ejector seat, missile launcher, Laser guns (on the detachable reconnaissance vehicle), and a rotating radar device. Two action figures with removable masks were also included adding increased demand for the product at release.


You can extend the sleeper cab and open it up to reveal a command center with a computer, a boarding ramp, and an internal rocket launcher with a spring action firing missile. Like many similar vehicles from series one, the Rhino featured licensed branded “Goodyear” rubber tires. The tractor-trailer vehicle appropriately styled itself with an ample amount of 80’s style chrome parts and was added according to represent the look of its time.
Rhino vehicle was made available in the US in 1985 and was later released in Europe in 1987. The product included instruction paperwork, mini-comic, and 1st wave catalog with a fold-out poster on the back.
Rhino is a reasonably sturdy vehicle. Its main weak point is the thin struts that attach the rearview mirrors to the cab doors. In many cases, the vehicle’s chrome parts may be faded or chipped due to extensive wear over time. In most cases, the most common problem is an easily lost wind vane attached to the top of the sleeper cab.

With the introduction of that first series release, the action figures included masks were the more small early released masks that only covered the figures’ heads and necks. The later replaced newer masks have flaps that extend down the figures’ chests and backs for user safety reasons with small children.

The Ultra Flash Mask

The Larger Style Mask that Replaced the Original Smaller Version
The Original Smaller Style Mask with No Chest Plate

The Lifter Mask

The Larger Style Mask that Replaced the Original Smaller Version
The Original Smaller Style Mask with No Chest Plate

Matt Trakker action figure featured the Ultra Flash Mask, which “pretended” to project out a flashing blinding light that temporarily blinds criminals. . Bruce Sato action figure featured the Lifter Mask, which “pretended” to Fires anti-gravity beam. Kenner’s sarcastic use of the word “pretends” on the packaging ensured the user that the mask itself had no actual powers and the user must pretend that the mask had specific abilities. The smaller mask version shown below was quickly replaced with a larger mask version that included an extended chest plate. The justification for the change to the larger mask was due to a possible choking hazard with children. The original smaller mask version is far rarer to find on the collectors market and is valued slightly higher. The value of the accessories alone are often worth more than the figure itself, Depending on the mint condition of the action figure.

Matt Trakker "Lifter Mask" Action Figure

Bruce Sato Action Figure

The Matt Trakker and Bruce Sato action figures offered 7 points of articulation with the hips, knees, shoulders, and neck. Due to the overall reduced size of the action figure and to save cost on manufacturing tooling, the M.A.S.K. toy line limited the facial detail on all of the action figures in every series compared to other action figure toy lines produced by Kenner and other competitors. It was thought that consistent mask removal would wear off any painted facial detail paint and that the mask would be on the action figure in most cases during play.

Included Accessories

All-terrain Scout Vehicle

The M.A.S.K. Rhino included a spring-fired missile that could be launched and fired with a press of a button. The vehicle also had a detachable all-terrain reconnaissance vehicle that could support a single driver action figure.

Original Packaging

Packaging Front
Packaging Back

The original product packaging was a rectangular box with corrugated inserts to secure the vehicle. An illustrated action-based scene, logo, and action figure image appeared on the front of the box, while detailed transformation notations were featured on the back. NOTE: Collectors that have the original card back offer increased value to the collectible. (MWC = Mint with card) If the card back still has a bubble intact, that also increases the value. If the action figure is factory sealed on the original card (MOC= Mint on card), collectors can obtain the most value from that particular item.

Product Instructions

“We Really Do Care!” A bold customer service message Kenner printed on many of the product paperwork included with most Kenners products. Kenner provided detailed hand-drawn instructions on how to operate the vehicle’s features and where to apply the included stickers.

The 1984 -85 M.A.S.K. Rhino TV Commercial

Play Video

Collector’s Price Guide

ImageProduct NameAllianceTypeSeriesYearMLCMIB / MWCMISB / MOC
https://x7s81d.p3cdn1.secureserver.net/wp-content/uploads/2021/10/MASK-Thunderhawk-THUMB.jpgThunder HawkM.A.S.K.Vehicle11985$140$220$350https://retrotoyquest.com/action-vehicle-thunderhawk-matt-trakker-kenner-1985-mask/
https://x7s81d.p3cdn1.secureserver.net/wp-content/uploads/2021/11/MASK-Boulder-hill-THUMB.jpgBoulder HillM.A.S.K.Playset11985$350$435$550https://retrotoyquest.com/playset-boulder-hill-alex-sector-kenner-1985-mask/
https://x7s81d.p3cdn1.secureserver.net/wp-content/uploads/2021/11/MASK-T-Bob-and-Scott-THUMB.jpgT-Bob and Scott TrakkerM.A.S.K.Figure Pack11985$45$65$125https://retrotoyquest.com/action-vehicle-mask-scott-and-t-bob-kenner-1985-mask/
https://x7s81d.p3cdn1.secureserver.net/wp-content/uploads/2022/02/Missing-Item-THUMB.jpgThe Whole CollectionNASERIES 1 TOTAL11985$1,300$2,030$3,710
Coast PatrolM.A.S.K.Adventure Pack21986$150$300$650
Jungle ChallengeM.A.S.K.Adventure Pack21986$150$300$650
Rescue MissionM.A.S.K.Adventure Pack21986$150$300$650
Venom's RevengeV.E.N.O.M.Adventure Pack21986$150$300$650
Alex Sector and Buddie HawksM.A.S.K.Figure Pack21986$150$300$650
Bruce Sato and Brad TurnerM.A.S.K.Figure Pack21986$150$300$650
Matt Trakker and Hondo MacLeanM.A.S.K.Figure Pack21986$150$300$650
Matt Trakker and Miles MayhemM.A.S.K.Figure Pack21986$150$300$650
Matt Trakker and Miles MayhemM.A.S.K.Figure Pack21986$150$300$650
Sly Rax and Cliff DaggerM.A.S.K.Figure Pack21986$150$300$650

How To Use This Price Guide

MLC = “Mint Loose Condition” This is when the action figure or Vehicle is in excellent condition,  and is loose and “complete” with all original accessories, but without the packaging and original included paperwork.

MIB = “Mint in box” This is when the collectible is in excellent condition,  and is loose and “complete” with all original accessories and original included paperwork.

MWC = “Mint with Card Back” This is when an action figure os is excellent condition,  and is loose and “complete” with all original accessories, however included the original card back fully intact. If the original blister bubble is intact, It can bring additional value depending on the condition of the blister bubble.

MISB = “Mint in Sealed Box” This is when the Collectible is in excellent condition,  and is factory sealed and was never opened or used.

MOC = “Mint on card” This Is when the action figure is in excellent condition and is factory sealed and it’s original blister bubble and was never opened or used.

COMPLETE = “Complete” This is when the collectible is 100% complete with all of its accessories. Additional paperwork included with the original package does increase the overall value but does not necessarily consider the item complete

DISCLAIMER: All values are estimated by Retro Toy Quest and subject to change and discrepancy, depending on the advanced nature of any collector.